Channel: Iron OOH
Iron OOH
Using dummy content or fake information during the web design process can lead to products based on unrealistic assumptions and potentially serious design flaws. A design that initially appears elegant can quickly become bloated with unexpected content or fail under the strain of real-world usage.
I’ve heard the argument that “lorem ipsum” is effective in wireframing or design because it helps people focus on the actual layout, or colour scheme, or whatever. What really gets to me here is that we’re talking about creating a user experience that will (whether we like it or not) be DRIVEN by words.
Vendor Information
Vendor: Iron OOHCompany: Test Company
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Mr Mackay –
If the copy becomes distracting in the design, then either you’re doing something wrong or they’re discussing changes to the copy. It might be a bit annoying, but you could tell them that such a discussion would be best left for another time. At the very least, this discussion is working towards the ultimate goal of your site, whereas questions about ‘lorem ipsum’ do not.